Along with the Store discovery project, we worked on Store profile to help people discover and learn more about each stores.
Increase transaction volume through the store profile. Measure number of impressions on each profile to learn what resonates with user's the most.
As our aim is to provide better deal and experience for our users, our target audiences were the people who cared about these offers and deals. With having specific target audience and our objective through the product we began considering many things. What is the most important things to show? what information do we need? where should the Map and photos be shown? or should they even have a map?. Here is some of the exploration we made through many critiques.
With the store profile we wanted to get people to find interesting stores where you can use Origami to get the discounts and being able to visit stores easily. To do this we surfaced the 3 most important elements: Map, Discount and Photos.